Find Your Fit:
Character and Motion Graphics Campaign
2025 | PSB Academy
Overview
This project was created for PSB Academy to promote their wide range of courses. The campaign idea, “Find Your Fit,” was to help students see which path matches their interests.
The client requested that I follow PSB Academy’s branding guidelines to keep the look consistent. They also proposed the use of 8 characters to represent each discipline. On top of that, I designed another 5 characters showing the same girl in different outfits, like a modelling stage, to reflect lifestyle and personality.
I worked on this project independently – from concept, illustration, and character design to motion graphics and final animation.
Concept
The goal was to make education fun, vibrant, and approachable. Characters became the centre of the campaign, showing how different courses fit different personalities. The extra 5 “modelling stage” characters allowed more versatility and variety in the campaign visuals.
Process
1. Research & Idea
• Studied the branding guidelines to match colours, fonts, and tone.
• Mapped out 8 course-based characters + 5 outfit variations for the modelling concept.
2. Character Design
• 8 discipline characters
• 5 outfit variation characters: One girl shown in different looks, like a fashion runway, to highlight diversity and creativity.
• Used a flat illustration style: simple, bold, and animation-friendly.
3. Motion Graphics
• Assets prepared in Adobe Illustrator.
• Animated in After Effects.
• Gave each character small dynamic movements (tilts, gestures, steps) to make them lively but not overcomplicated.
Reflection
This project was a chance to:
• Apply real branding guidelines in a creative way.
• Balance client requests (8 course characters + 5 outfit variations) with my own creative approach.
• Gain confidence in handling end-to-end production alone, from design to motion.
The result was a campaign that was colourful, fun, and flexible for different platforms.
